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EFFECTIVE MARKETING COMMUNICATION: THE SECRETS OF SUCCESS

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1. Centering Marketing Communications
2. Improving Campaign Planning
3. Organizing the Creation of Advertisements
4. Making Support Literature Work
5. Understanding Audio-Visual Support..
6. Preparing Technical Support Literature
7. Converting Inquiries into Sales
8. Placing Direct Mail in Perspective
9. Creating and Maintaining Mailing Lists
10. Profiting from Trade Show Participation
11. Protecting Logos and Enhancing Slogans
12. Putting PR to Work in Marketing
13. Conveying Competence in Copy

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Availability

10002068

659 WRE e

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Dale Wretlind

Call Number

659 WRE e

Publisher

Singapore : S.S.Mubaruk & Brothers (SSMB) Publishing Division., 1995

Collation

ix, 177 p. : ill. ; 21 cm.

Language

English

ISBN/ISSN

981-3046-78-3

Classification

659

Content Type

-

Edition

-

Subject(s)

Buku Umum
Communication in Marketing

Specific Detail Info

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