Text

FOCUS GROUPS: A PRACTICAL GUIDE FOR APPLIED RESEARCH

---

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses.

- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.

- Budgeting how to more effectively budget for a focus group

- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

---

Availability

10000538

361.61068 KRU f 3rd

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

-

Statement of Responsibility

Richard A. Krueger

Call Number

361.61068 KRU f 3rd

Publisher

Thousand Oaks, California : SAGE Publications, Inc.., 2000

Collation

xvi, 215 p. : ill ; 23cm.

Language

English

ISBN/ISSN

0-7619-2070-6

Classification

361.61068

Content Type

-

Edition

3rd Edition

Subject(s)

Methodology
Research Methods
Focus Group
Market Research

Specific Detail Info

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment