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POWER BANKERS: SALES CULTURE SECRETS OF HIGH-PERFORMANCE BANKS

In order to compete in today's shrinking financial industry, it's not enough for a bank merely to think about increasing its sales. These days, in order to survive, a bank must undergo a methodical transformation into a true sales culture. This can only happen when a bank has first created a unique and sustainable advantage for itself. Power Bankers is the first book to give you the tools you need to build a high performance sales culture and gain a long-term competitive edge. It presents a series of leading-edge yet fully adaptable ideas that work in today's overcrowded financial services market--and that have worked in leading international banks with strong sales cultures. The result of more than three years of research and meetings with over 200 prominent banks, Power Bankers provides all the tools you need to enhance both revenues and margins--essential at a time when the global market will permit only the strongest banks to survive. In clear, thorough detail, it offers hundreds of practical tips. Working checklists. Sample sales interview and training worksheets. And many easy-to-understand visual aids for maximum impact. And it's been endorsed by some of the most respected names in both the retail and wholesale banking industries. All of whom have seen the concepts outlined here give their banks a true competitive advantage. The 1990s are no time to stick to old competitive formulas. It's a sink-or-swim environment, and no book is better prepared to prepare you than Power Bankers.

Availability
10000875332.1068 PRI pRLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
332.1068 PRI p
Publisher
New York : John Wiley & Sons.,
Collation
xviii, 202 p. : ill. ; 24 cm.
Language
English
ISBN/ISSN
0-471-55555-X
Classification
332.1068
Content Type
-
Edition
-
Subject(s)
Buku Umum
Bank Marketing
Specific Detail Info
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