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CORRESPONDENT BANKING
Correspondent banking is one of the many areas of international banking activity that has undergone dramatic changes in the past decade. These changes have affected nearly all aspects of correspondent banking, ranging from the type of products offered, through the methods of costing and pricing services, to the methods of promoting and marketing employed in today's competitive markets.
This book, in attempting to deal with all these subjects, and in presenting a practical approach as well as a theoretical background to correspondent banking today, will look as deeply into the methods of sales and marketing as into the credit analysis of financial institutions. It is hoped that it will therefore serve as a very practical manual for those new to marketing financial services generally (and correspondent banking in particular), and as an in-depth treatment of all facets of the subject for the practising "corbanker"
10000555 | 332.16 PAL c | RLC MM (Rak Buku Umum) | Available |
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