Text

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Availability

10000987

658.872 CHA d 6th

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Dave Chaffey

Call Number

658.872 CHA d 6th

Publisher

Harlow : Pearson Education., 2002

Collation

xxxi, 680 p. : ill ; 26cm.

Language

English

ISBN/ISSN

978-0-273-78654-2

Classification

658.872

Content Type

-

Edition

6th. ed.

Subject(s)

Business
Buku Umum
E-Commerce
Computer science

Specific Detail Info

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Other version/related

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