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CRAFTING AND EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE CONCEPTS AND CASES: GLOBAL EDITION

Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland.

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discession of core concepts and analytical tools in line with the latest developments in the theory and practice of strategic management An accompanying line-up of exciting new cases and lllustration Capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student

Enhancements to the Global Edition include:

New illustration Capsules throughout the text featuring global companies management strategies, including a comparison of Microsoft's and Red Hat Linux's business models, an examination of Lock & Lock's success in China, a study of POSCO's diversification, and a look at corporate social responsibility through fashion and cars in Singapore.

Introduction of new cases highlighting real-world applications of crafting and executing strategy. including the reinvention of the Accor Group, Apple's position in the UK consumer electronics retalli industry, ALDI's business model in Australia, and Technica's expansion into Africa

This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.

Availability
10000850658.4 THO c 19thRLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.4 THO c 19th
Publisher
New York : McGraw-Hill.,
Collation
xlvi, 839 p. : ill ; 25cm.
Language
English
ISBN/ISSN
978-1-259-01180-1
Classification
658.4
Content Type
-
Edition
19th. ed.
Subject(s)
Business
Management
Buku Umum
Management and Auxiliary Services
Specific Detail Info
-
Other version/related

No other version available

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