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STRATEGIC MANAGEMENT: CONCEPTS AND CASES

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For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

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Availability

10009685

658.4012 DAV s 13th

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Fred R. David

Call Number

658.4012 DAV s 13th

Publisher

New Jersey : Pearson., 2011

Collation

306 p. : ill. ; 28 cm.

Language

English

ISBN/ISSN

978-0-13-703499-4

Classification

658.4012

Content Type

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Edition

13th. ed.

Subject(s)

Buku Wajib
Strategic Planning
Case Studies

Specific Detail Info

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Other version/related

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