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STRATEGIC MARKETING

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The tenth edition has benefited from the contributions and experiences of many people and organizations Business executives and colleagues at universities in many countries hav influenced the development of Strategic Marketing. While space does not permit thank ing each person, a sincere note of appreciation is extended to all. We shall identify seven individuals whose assistance was particularly important

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Availability

10000910

658.8 CRA s 10th

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

David W. Cravens

Call Number

658.8 CRA s 10th

Publisher

New York : McGraw-Hill., 2013

Collation

xviii, 653 p. : ill ; 25cm.

Language

English

ISBN/ISSN

978-007-132623-0

Classification

658.8

Content Type

-

Edition

10th. ed.

Subject(s)

Management
Buku Umum
Marketing

Specific Detail Info

-

Other version/related

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