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STRATEGY: A VIEW FROM THE TOP

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Corporate success is increasingly tied to the ability of senior executives to craft and implement effective strategies. There is a demonstrated link between executives' strategic choices and their companies' long-term performance. The benefits accrue because companies that enjoy a substantial competitive advantage over their rivals typically have a better grasp of what their customers prefer, how they can create value, who their competitors are, and how they behave.Formulating a sound strategy requires both analysis and synthesis, and therefore is as much a rational act as it is a creative one. Successful strategies reflect a clear strategic intent and a deep understanding of an organization's core competencies and assets. Generic strategies rarely propel a company to a leadership position. Knowing where you want to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy.This book is designed for practicing executives who are getting ready to assume broader responsibilities and need a short, practical, highly readable guide to strategy formulation, and for MBA and EMBA students who aspire to top management responsibilities.

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Availability

10000956

658.4 KLU s 3rd

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Cornelis A. de Kluyver

Call Number

658.4 KLU s 3rd

Publisher

New Jersey : Pearson., 2009

Collation

xx, 277 p. : ill ; 23cm.

Language

English

ISBN/ISSN

978-0-13-501319-9

Classification

658.4

Content Type

-

Edition

3rd. ed.

Subject(s)

Management
Buku Umum
Management & Auxiliary Services

Specific Detail Info

-

Other version/related

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