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BEYOND GREED AND FEAR: UNDERSTANDING BEHAVIORAL FINANCE AND THE PSHYCOLOGY OF INVESTING

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Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies.

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Availability

10001249

332.6019 SHE b

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Shefrin Hersh

Call Number

332.6019 SHE b

Publisher

New York : Oxford University Press., 2002

Collation

xxxiv, 368 p. : ill ; 23cm.

Language

English

ISBN/ISSN

978-0-19-516121-2

Classification

332.6019

Content Type

-

Edition

-

Subject(s)

Buku Umum
Investing
Behavioral Psychology
Occupational & Organizational Popular Psychology

Specific Detail Info

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