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CUTTING EDGE: GILLETTE`S JOURNEY TO GLOBAL LEADERSHIP

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The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's colorful history--has become a world leading manufacturer and marketer of consumer goods in men's and women's grooming products, writing instruments, and alkaline batteries. The modern-day Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace.

Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge.

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Availability

10001267

338.7 MCK c

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Gordon McKibben

Call Number

338.7 MCK c

Publisher

Massachusetts : Harvard Business School Press., 1998

Collation

xi, 427 p. : ill ; 24cm.

Language

English

ISBN/ISSN

0-87584-725-0

Classification

338.7

Content Type

-

Edition

-

Subject(s)

Business
Buku Umum
Business Enterprise

Specific Detail Info

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