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RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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Availability

10001271

338.7 DYE r

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Davis Dyer

Call Number

338.7 DYE r

Publisher

Massachusetts : Harvard Business School Press., 2004

Collation

x, 467 p. : ill ; 24cm.

Language

English

ISBN/ISSN

1-59139-147-4

Classification

338.7

Content Type

-

Edition

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Subject(s)

Business
Buku Umum
Company Business Profile
Biography and History

Specific Detail Info

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