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WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING
Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets
Availability
10001313 | 338.7 MCK w | RLC MM (Rak Buku Umum) | Available |
Detail Information
- Series Title
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- Statement of Responsibility
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Regis McKenna
- Call Number
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338.7 MCK w
- Publisher
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Massachusetts :
Addison Wesley.,
1989
- Collation
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218 p. : ill ; 24cm.
- Language
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English
- ISBN/ISSN
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0-201-15574-5
- Classification
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338.7
- Content Type
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- Edition
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- Subject(s)
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- Specific Detail Info
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Other version/related
No other version available
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