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MANAGERIAL ECONOMICS AND BUSINESS STRATEGY

Baye's "Managerial Economics and Business Strategy" has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fifth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The fifth edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight "mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.

Availability
10001482338.5024 BAY m 5thRLC MM (Rak Buku Umum)Available
10001483338.5024 BAY m 5th (1)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
338.5024 BAY m 5th
Publisher
New York : McGraw-Hill.,
Collation
xxxii, 620 p. : ill ; 23cm.
Language
English
ISBN/ISSN
007-124421-2
Classification
338.5024
Content Type
-
Edition
5th. ed.
Subject(s)
Buku Umum
Economics
Microeconomics
Specific Detail Info
-
Other version/related

No other version available

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