UNDERSTANDING THE FACTORS INFLUENCING THE INTEREST IN ADOPTING BATTERY ELECTRIC VEHICLES (BEV): A QUANTITATIVE INVESTIGATION

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UNDERSTANDING THE FACTORS INFLUENCING THE INTEREST IN ADOPTING BATTERY ELECTRIC VEHICLES (BEV): A QUANTITATIVE INVESTIGATION

VYASHA, BHISMA CAKTI - Personal Name; ARVIANSYAH - Personal Name;

This research employs a quantitative design to investigate factors influencing Battery Electric Vehicle (BEV) adoption intentions among Indonesians, using the framework developed by Elena Higueras-Castillo et al. (2021). By utilizing IBM SPSS, the study examines psychological and social factors such as attitudes towards BEVs, subjective norms, perceived behavioral control, and intention to use BEVs. Multiple hypotheses are tested using multiple regression analysis. Survey responses from 145 participants are analyzed using descriptive statistics, correlation analysis, multiple regression, and factor analysis to identify patterns and relationships.

The study ensures validity and reliability through pre-testing the questionnaire and adhering to ethical guidelines. Statistical analyses reveal that attitudes, subjective norms, and perceived behavioral control significantly influence residents' readiness to adopt BEVs. The findings fill a knowledge gap in BEV adoption dynamics within Indonesia, offering insights for policymakers, urban planners, and other stakeholders.

Based on the results, recommendations are made for policy interventions, infrastructure investments, and public awareness campaigns to accelerate the transition towards electric mobility. These insights can be leveraged to effectively market BEVs to new potential consumers by highlighting the positive attitudes, social norms, and perceived control factors that drive adoption.

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30007450 7450 RLC MM (Rak Tesis) Available

Detail Information

Series Title: -
Statement of Responsibility: Bhisma Cakti Vyasha
Call Number: 7450
Publisher: Salemba, Jakarta : Magister Manajemen FEB UI., 2024
Collation: xiii, 86 p. : ill. ; 30 cm.
Language: English
ISBN/ISSN: -
Classification: 650
Content Type: -
Edition: -
Subject(s): Tesis
Indonesia
Manajemen Operasi
Battery Electric Vehicles
Consumer Perception
Specific Detail Info: -

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