STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS AND CASES

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STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS AND CASES

BARNEY, JAY B. - Personal Name; HESTERLY, WILLIAM S. - Personal Name;

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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10001506 658.4012 BAR s RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Jay B. Barney
Call Number: 658.4012 BAR s
Publisher: New Jersey : Pearson., 2006
Collation: xvi, 368 p. : ill ; 26cm.
Language: English
ISBN/ISSN: 0-13-154274-5
Classification: 658.4012
Content Type: -
Edition: -
Subject(s): Buku Wajib
Management
Strategic Management
Management & Auxiliary Services
Specific Detail Info: -

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