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LEOSB: THE DISTRIBUTION CHANNEL DECISION

The managing director of Leosb Private Limited has to select a distribution channel for his factory-produced roti (a flat bread popular in India) in the city of Hyderabad, a large metropolitan city in India. In July 2022, he considered the best distribution channel, which would offer access to retail consumers, and be cost effective, easy to scale, and expandable to related product categories. His options were using one or more distributors, selling to modern trade outlets, developing a sales team to sell directly to retail outlets, or selling directly to the consumer through Leosb's website and mobile app. He was running out of funds, so his time was limited.

Availability
CSW32063CSW32063RLC MM (Server RLC)Available
Detail Information
Series Title
Functional Management
Statement of Responsibility
Call Number
CSW32063
Publisher
Boston : Harvard Business Publishing.,
Collation
8 p. ; 387 kb.
Language
English
ISBN/ISSN
W32063-PDF-ENG
Classification
658
Content Type
PDF File
Edition
-
Subject(s)
Case Study
Distribution Channel Decision
Functional Management
Specific Detail Info
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