Image of THE LEXUS AND THE OLIVE TREE: UNDERSTANDING GLOBALIZATION

Text

THE LEXUS AND THE OLIVE TREE: UNDERSTANDING GLOBALIZATION

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.

Availability
10007593337 TRE tRLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
337 TRE t
Publisher
London : HarperCollins.,
Collation
xxii, 490p. : ill ; 20cm.
Language
English
ISBN/ISSN
00-655139-4
Classification
337
Content Type
-
Edition
1st. ed.
Subject(s)
Business
Buku Umum
Globalization
Economics
Politics
Specific Detail Info
-
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment