ECONOMICS OF STRATEGY | RLC MM FEB-UI

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ECONOMICS OF STRATEGY

BESANKO, DAVID A. - Personal Name; DRANOVE, DAVID - Personal Name; SHANLEY, MARK - Personal Name;

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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10006948 658.4012 BES e RLC MM (Rak Buku Umum) Available

Detail Information

Series Title: -
Statement of Responsibility: David Besanko
Call Number: 658.4012 BES e
Publisher: New York : John Wiley & Sons., 1996
Collation: xviii, 769 p. : ill ; 25cm.
Language: English
ISBN/ISSN: 0-471-00744-7
Classification: 658.4012
Content Type: -
Edition: 1st. ed.
Subject(s): Strategy
Business
Management
Buku Umum
Strategic Management
Economics
Specific Detail Info: -

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