INTERNATIONAL BUSINESS: THE CHALLENGE OF GLOBAL COMPETITION

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INTERNATIONAL BUSINESS: THE CHALLENGE OF GLOBAL COMPETITION

BALL, DONALD A. - Personal Name; MCCULLOCH JR, WENDELL H. - Personal Name; GERINGER, J. MICHAEL - Personal Name; MINOR, MICHAEL S. - Personal Name; FRANTZ, PAUL L. - Personal Name;

International Business: The Challenge of Global Competition by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

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10001541 658.049 BAL i 9th RLC MM (Rak Buku Umum) Available

Detail Information

Series Title: -
Statement of Responsibility: Donald A. Ball
Call Number: 658.049 BAL i 9th
Publisher: New York : McGraw-Hill., 2004
Collation: xxvi, 714p. : ill ; 28cm.
Language: English
ISBN/ISSN: 0-07-253797-3
Classification: 658.049
Content Type: -
Edition: 9th. ed.
Subject(s): Buku Umum
Globalization
International Economic Relations
Global Economy
Specific Detail Info: -

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