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GLOBAL STRATEGY AND THE ORGANIZATION

Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game.

Availability
10001553658.049 GUP gRLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.049 GUP g
Publisher
New Jersey : John Wiley & Sons.,
Collation
xvi, 223 p. : ill ; 25cm.
Language
English
ISBN/ISSN
0-471-25029-5
Classification
658.049
Content Type
-
Edition
1st. ed.
Subject(s)
Buku Umum
Globalization
Global Marketing
Business Expansion
Specific Detail Info
-
Other version/related

No other version available

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