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STRATEGIC MANAGEMENT

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Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.

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Availability

10013685

658.4012 ROT s 4th

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Frank T. Rothaermel

Call Number

658.4012 ROT s 4th

Publisher

New York : McGraw-Hill., 2019

Collation

xxviii, 555p. : ill ; 26cm.

Language

English

ISBN/ISSN

978-1-260-09237-0

Classification

658.4012

Content Type

-

Edition

4th. ed.

Subject(s)

Strategic Planning
Management
Buku Umum

Specific Detail Info

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