CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program w…
- Edition
- 11th. ed.
- Call Number
- 658.8342 SOL c 11th ge
CONSUMER BEHAVIOR: BUYING, HAVING, BEING
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…
- Edition
- 12th. ed.
- Call Number
- 658.8342 SOL c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 12th. ed. (Global Edition)
- Call Number
- 658.8342 SOL c 12th ge
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
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