This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials,…
Penelitian ini bertujuan untuk mengeksplorasi efek berkelanjutan mediasi dalam konteks pengalaman merek, komitmen merek, kepercayaan merek, dan cinta merek terhadap loyalitas merek sepatu olahraga.…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The…
Perkembangan teknologi dan persaingan yang semakin ketat di kalangan rumah sakit swasta telah mendorong rumah sakit swasta untuk berinovasi dengan saling bersaing dalam mempromosikan layanan mereka…
Penelitian ini bertujuan untuk mengetahui reaksi pasar terhadap pembayaran dividen pada rezim pajak yang berbeda di Bursa Efek Indonesia (BEI). Metodologi yang dipakai yaitu Event Study, dengan men…
Pengguna aktif media sosial di Indonesia mengalami peningkatan pada tahun 2022. Oleh karena itu, beberapa perusahaan, termasuk Vidio, memanfaatkan media sosial sebagai alat dalam kegiatan pemasaran…
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own …
How precisely do the Chinese negotiate contracts and other agreements? Do they follow conventions similar to those of European negotiators? To the Japanese? Is there a pattern or style to their neg…
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and impro…