Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi …
Speculative Management ini mengkaji hubungan antara dua fenomena yang mendominasi kancah ekonomi pada akhir abad ke-20: meningkatnya kekuatan pasar keuangan dan restrukturisasi industri Amerika. Ta…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…
In B2B, it’s not a matter of winning or losing--it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. An…
Buku ini mrmbahas tentang Value at Risk (VaR) and expected tail loss (ETL) estimation. An Introduction to Market Risk Measurement juga mencangkup; Parametric and non-parametric risk estimation, Sim…
Applies the econometric theory of competitive equilibra to collective management of production by workers in capitalist and mixed economies. Maintains that efficient risk-sharing should encompass n…