1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The …
Tujuan dari penelitian ini adalah untuk menyelidiki pengaruh Environmental, Social, and Governance (ESG) terhadap volatilitas harga saham untuk perusahaan publik di Emerging Markets di Asia. Studi …
This timely how-to-do-it guide helps consultants master the diverse skills needed to market and grow a successful practice. It breaks down each aspect-from setting fees and acquiring personnel to i…
The contents of the book are 1 Introduction 2 How, When, and Why to Use Demographics 3 The 1990 Cencus 4 Federal Government Sources 5 Private Sources 6 Academic, Industry, and Nonprofit Sourc…
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those…
A survey of the European information industry in the run up to the single market and beyond, this volume aims to serve as a guide to businesses of all sizes, to increase their understanding of the …
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows…
Provides an overview of organizational culture and identifies the nine key factors of a best-practice organization with a culture geared towards total quality. The text gives a method of measuremen…
Beyond the Market launches a sociological investigation into economic efficiency. Prevailing economic theory, which explains efficiency using formalized rational choice models, often simplifies hum…