NEW PRODUCTS MANAGEMENT
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
- Edition
- 12th. ed.
- Call Number
- 658.575 CRA n 12th
SCIENCE RESEARCH WRITING: FOR NON-NATIVE SPEAKERS OF ENGLISH
This book is designed to enable non-native English speakers to write science research for publication in English. It is a practical, user-friendly book intended as a fast, do-it-yourself guide for …
- Edition
- -
- Call Number
- 808.0665 GLA s
ANALISIS HOUSING AFFORDABILITY STRESS (HAS) DI INDONESIA: FAKTOR PENENTU DAN …
Housing Affordability Stress (HAS) telah menjadi isu yang semakin penting di Indonesia, dengan biaya perumahan yang meningkat lebih cepat daripada pertumbuhan pendapatan. Isu ini khususnya menjadi …
- Edition
- -
- Call Number
- 7547
STRATEGIC STAFFING
Strategic Staffing, Fifth Edition equips both current and future managers with the knowledge and skills to adopt a strategic and contemporary approach to talent identification, attraction, selectio…
- Edition
- 5th. ed.
- Call Number
- 658.3 PHI s 5th
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE …
International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history…
- Edition
- 13th. ed.
- Call Number
- 659.1 BEL a
PENGARUH FAKTOR INOVASI TERHADAP NIAT PEMBELIAN PRODUK KERAJINAN TANGAN KHAS …
Penelitian ini mengidentifikasi pengaruh faktor inovasi (keaslian, kemasan, produk, dan proses) terhadap niat pembelian produk kerajinan tangan Nusantara. Berdasarkan data 386 responden yang pernah…
- Edition
- -
- Call Number
- 7546
UNDERWRITER REPUTATION AND IPO UNDERPRICING: THE MODERATING ROLE OF THE LISTI…
It is widely believed that the underwriter affects the IPO performance of the issuing firm. This research examines how the reputation of underwriters affects the initial returns of IPOs with the mo…
- Edition
- -
- Call Number
- 7538
THE BUSINESS ENVIRONMENT: A GLOBAL PERSPECTIVE
This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies.
- Edition
- 9th. ed.
- Call Number
- 658 THO b 9th
QUANTITATIVE ANALYSIS FOR MANAGEMENT
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model build…
- Edition
- 14th. ed.
- Call Number
- 658.4033 REN q 14th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 14th. ed.
- Call Number
- 658.8342 SOL c 14th
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