Penelitian ini bertujuan menganalisis pengaruh strategi Marketing 4.0 terhadap kepuasan konsumen (Consumer Satisfaction) dan niat membeli ulang (Repurchase Intention) pada produk minuman siap minum…
Penelitian ini bertujuan untuk mengeksplorasi lebih dalam bagaimana Social Media Marketing dan eWOM memengaruhi Online Purchase Intention konsumen, dengan mempertimbangkan peran mediasi dari Convic…
Badan Pusat Statistik (BPS) sebagai lembaga pemerintah bertanggung jawab pengelolaan piutang negara, termasuk piutang biaya pendidikan yang timbul akibat atas wanprestasi perjanjian ikatan dinas tu…
The text emphasizes the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the worki…
Liquidity Risk Measurement and Management: A Practitioner’s Guide to Global Best Practices provides the best practices in tools and techniques for bank liquidity risk measurement and management. …
Investment Banks, Hedge Funds, and Private Equity, Fourth Edition provides a real-world view of this fast-evolving field, reviewing and analyzing recent innovations and developments. This reference…
Human Resource Management provides students with an introduction to the daily tools and skills they ?ll need to function as successful managers - in both human resources and business in general. Wi…
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th editi…
A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods marke…