ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…
- Edition
- 11th. Ed
- Call Number
- 659.1 BEL a 11th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…
- Edition
- 10th. ed
- Call Number
- 659.1 BEL a 10th
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS: GLOBAL EDITION
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition sp…
- Edition
- 9th. ed.
- Call Number
- 659.1 CLO i 9th
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