Widely regarded as the most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Top magazines including Fortune and Industry Week have repeatedly n…
The Making of Harcourt General describes the transformation of a small movie-theater proprietorship, formed in the early days of the industry, into a major diversified firm with businesses in publi…
Has all the information needed to start your own business. Contained here are the best new dealership, distributorship, license arrangement, and part-time investment ideas available. After reviewin…
Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the un…
America's fastest-growing cutting-edge companies, high-technology businesses, have been celebrated and popularized but not well understood. This comprehensive examination of high-technology busines…
Throughout its long history, Nokia Corporation has played a substantial role in the Finnish economy and during recent years in the global economy. Its operations have expanded from pulp to paper to…
The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gillette--as revealed in McKibben's color…
Offering a blend of theory and practice, this book describes the practical application of the modern theory of finance to realistic corporate decisions, made in uncertain environments, with particu…
From Concept to Wall Street is the definitive guide to the new realities of venture capital. Two leading experts in venture-backed entrepreneurship offer start-to-finish coverage of the entire proc…
This book examines foreign direct investment in a changing world economy. It offers case-studies of this investment in different national and industrial contexts. Firms and countries have encounter…