Media is an exciting and innovative industry. In its effort to combine business and creativity, the industry has traditionally been faced with unique challenges, increased by the short-lived nature…
This book provides an action-oriented approach to developing interpersonal skills, in which students actually practice skills behaviour. It contains more than 40 exercises centred around 12 key int…
Information anxiety is produced by the ever-widening gap between what we understand and what we think we should understand. It is the black hole between data and knowledge, and it happens when info…
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, readers can learn how to build productive relat…
Training modules prepared and extensively tested by distinguished professionals in cross-cultural training and research make up this valuable resource for consultants, counselling psychologists and…
People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, sh…
By showing you how to customize your communication methods to a specific person's character type on the fly; this unique book provides you with the clues and tools to get someone to say yes to you …
The study of formal models of rational decision-making, born in the 17th century as a new science of gambling, has reached maturity in the 20th century. Its paradigms, "expected utility theory" and…
This text is designed for an introductory course in data communications. An increasing number of business schools require or recommend such a course as part of the information systems curriculum. …