To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Con…
In this book, you will find a plentitude of examples and scenarios addressing the roles and applications of database systems in business. The material is highly readable and simplifies complex conc…
Designed for researchers, managers, and administrators who make research-based decisions, as well as students of the social sciences and business. The entire research process, from variables to fin…
The use of computers in our society is accelerating so rapidly we find ourselves in the midst of changes as dramatic as those generated by the Industrial Revolution in the nineteenth entury Compute…
New edition of a standard work on structured programming focuses on strategies for developing high-quality systems in the 1990s and beyond. Discusses structured design, analysis, and walkthroughs. …
This "inside account captures the energy--and the madness--of the software giant's race to develop a critical new program. . . . Gripping" (Fortune Magazine). Showstopper is the dramatic, inside st…
Network benchmarking is the in-depth comparison of network management functions and instruments of two or more companies in order to establish quantifiable indicators of network management efficien…