Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
This text formerly constituted the statistical appendix to the World Development Report, and is now published as a stand-alone text. The text includes more than 800 indicators for 148 countries, re…
This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of g…
There is a more recent edition of this title available! This is an annual publication; the new edition is available for ordering or pre-ordering. If this edition is still available and you would li…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the Unit…
This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions an…
Focusing on price theory and applications, this edition discusses: intuitive consumer surplus; correct formal derivation of consumer surplus with indifference curves; and the effect of taxes, trade…
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy cou…
When government services are turned over to profit-making corporations will a gentler, kinder America result? Significantly, when the issue of privatization of government arises, this question usua…
Explores two neglected mathematical tools essential for competing successfully in today's frenzied commodities markets: quantity, which shows the proper amounts a trader should trade for a given ma…