Known for its balance of managerial accounting topics in a variety of business segments-manufacturing,retail,nonprofit and service-industry settings-and noted by for its lively presentation,this hi…
Known for its balance of managerial accounting topics in a variety of business segments-manufacturing,retail,nonprofit and service-industry settings-and noted by for its lively presentation,this hi…
Known for its balance of managerial accounting topics in a variety of business segments-manufacturing,retail,nonprofit and service-industry settings-and noted by for its lively presentation,this hi…
Develop a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in Schwalbe's INFORMATI…
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
This text presents a broad introduction to the field of operations in a realistic and practical manner, while offering a diverse collection of problems. The problems also contain ample support to h…
Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date …
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fo…
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepa…