STRATEGIC MARKETING: SUSTAINING LIFETIME CUSTOMER VALUE
Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…
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- Call Number
- 658.8 ASS st
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY: INTERNATIONAL EDITION
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…
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- 6th. Ed
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- 658.8 LOV s 6th
PENGARUH LIMA KOMPONEN NILAI, PENGETAHUAN PERSUASI, DAN PARASOSIAL RELATIONSH…
Penelitian ini mengkaji pengaruh lima komponen nilai (kualitas produk, kualitas layanan, inovasi, harga, dan citra toko), Persuasion Knowledge (PK), dan Parasocial Relationships (PR) terhadap niat …
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- 7574
PENGARUH PRICE SENSITIVITY, PRICE LEVEL PERCEPTION, EMOTIONS TOWARD SUPERMARK…
Industri ritel di Indonesia terus berkembang pesat, terutama di segmen supermarket yang menjadi pilihan utama konsumen untuk memenuhi kebutuhan rumah tangga. Meskipun tren digitalisasi dan e-commer…
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- 7565
PENGARUH IN-STORE LIVE STREAMING PADA MEDIA SOSIAL TIKTOK TERHADAP NIAT PEMBE…
Penelitian ini bertujuan untuk menganalisis pengaruh in-store live streaming pada media sosial TikTok terhadap niat pembelian konsumen secara offline. Dengan menggunakan kerangka teori Stimulus-Org…
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- 7530
THE ESSENTIALS OF RISK MANAGEMENT
The “bible” of risk management―fully updated for an investing landscape dramatically altered by social and technological upheavals When it was first published in 2005, The Essentials of Ri…
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- 3rd. ed.
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- 658.155 CRO e 3rd
PENGARUH ARTIFICIAL INTELLIGENCE DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP…
Penelitian ini bertujuan menganalisis pengaruh kecerdasan buatan (AI) dan eWOM terhadap keputusan pembelian konsumen di TikTok, khususnya pada produk fashion di Jabodetabek. Model penelitian mencak…
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- 7549
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE …
International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history…
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- 13th. ed.
- Call Number
- 659.1 BEL a
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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- 14th. ed.
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- 658.8342 SOL c 14th
ANALISIS PENGARUH STRATEGI MARKETING 4.0 PADA CONSUMER SATISFACTION DAN REPUR…
Penelitian ini bertujuan menganalisis pengaruh strategi Marketing 4.0 terhadap kepuasan konsumen (Consumer Satisfaction) dan niat membeli ulang (Repurchase Intention) pada produk minuman siap minum…
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- Call Number
- 7529
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