The Making of Harcourt General describes the transformation of a small movie-theater proprietorship, formed in the early days of the industry, into a major diversified firm with businesses in publi…
Trading: it s easy to explain, but not necessarily easy to do. In this entertaining and thoughtful book, Gerald Ashley sets out to explain what trading is, and lays out amodus operandi for the i…
Combining the best of both worlds, Anatomy of a Merger successfully incorporates an academic approach with an applied business consulting orientation-offering readers a valuable, behind-the-scene l…
Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the un…
In order to take full advantage of the myriad investmentopportunities afforded by the Web, you need a solid, well-informedup-to-date primer. This book is it. Co-written by the CEO ofTelescan, the l…
"Perkembangan isu dan ilmu ekonomi semakin pesat dan dinamis. Diperlukan pemikiran-pemikiran ekonomi yang juga dinamis untuk menangkap perubahan yang ada. Buku ini menarik dibaca bukan hanya merupa…
Given its ever-changing role in serving the community, a modern library in all its complexity and vast responsibility to society at large not only lends itself to the application to the latest mana…
We don't have to tell you that keeping up with privacy guidelines and having a strong privacy policy are critical in today's network economy. More and more organizations are instating the position …
This is the first major study of how corporations in America act and react strategically in the public policy process. While the study focuses on Fortune 500 companies, the findings are applicable …
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping p…