STRATEGIC MANAGEMENT: A DYNAMIC PERSPECTIVE: CONCEPTS AND CASES
Carpenter/Sanders is the first book built around a dynamic perspective on strategy Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the i…
- Edition
- 2nd. ed.
- Call Number
- 658.4012 CAR s 2nd
STRATEGIC MARKETING: SUSTAINING LIFETIME CUSTOMER VALUE
Strategic Marketing Sustaining Lifetime Customer Value Perkembangan dunia usaha atau bisnis tidak terlepas dari pengaruh perubahan lingkungan dan kondisi bisnis itu sendiri. Perubahan lingkungan sa…
- Edition
- -
- Call Number
- 658.8 ASS st
STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : CONCEPTS AND CASES, GLOBAL E…
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help readers analyze real business…
- Edition
- 6th. ed.
- Call Number
- 658.4012 BAR s 6th
THE END OF COMPETITIVE ADVANTAGE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS…
Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in b…
- Edition
- 1st. ed.
- Call Number
- 658.4012 MCG e
UNDERSTANDING STRATEGIC MANAGEMENT
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defin…
- Edition
- 2nd. ed.
- Call Number
- 658.4012 HEN u 2nd
NEW PRODUCTS MANAGEMENT
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
- Edition
- 12th. ed.
- Call Number
- 658.575 CRA n 12th
STRATEGIC MANAGEMENT
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
- Edition
- 4th. ed.
- Call Number
- 658.4012 ROT s 4th
STRATEGIC MANAGEMENT
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not onl…
- Edition
- 3rd. ed.
- Call Number
- 658.4012 ROT s 3rd
STRATEGIC RISK TAKING: A FRAMEWORK FOR RISK MANAGEMENT
Front Flap In business and investing, risk has traditionally been viewed negatively: investors and companies can lose money due to risk and therefore we typically penalize companies for taking risk…
- Edition
- 1st. ed.
- Call Number
- 658.15 DAM s
ECONOMICS OF STRATEGY
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy cou…
- Edition
- 1st. ed.
- Call Number
- 658.4012 BES e
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