TRIPADVISOR: AN ITINERARY FOR GROWTH
In 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the compan…
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- Call Number
- CS820039
IS INTEL’S BUSINESS MODEL FIT FOR THE FUTURE?
In 2018 Intel celebrates 50 years in business amidst "a corporate transformation as we grow beyond our traditional PC and server businesses into data-rich markets addressing the explosive demands t…
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- Call Number
- CSIM1050
ADIDAS: HOW TO KEEP RUNNING FAST IN A POST-COVID-19 WORLD?
By the end of 2019 the adidas Group was solidly the world's second largest multinational in the sportswear manufacturing industry. Following the successful implementation of a digital transformatio…
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- Call Number
- CSIM1064
DBS: DIGITAL TRANSFORMATION TO BEST BANK IN THE WORLD
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The ban…
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- Call Number
- CSSMU816
GENERAL MOTORS' GLOBAL STRATEGY
This case examines General Motors' (GM) global strategy. From a manufacturing presence in 34 countries in 2007 to only eight countries in 2020, GM has dramatically changed its global strategy. GM h…
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- Call Number
- CSTB0593
APPLE IN CHINA AND INDIA
The Apple in China and India case explores the competitive challenges faced by a global company in two large emerging markets - China and India. Specifically, in these two large emerging markets, A…
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- Call Number
- CSBAB492
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