Information anxiety is produced by the ever-widening gap between what we understand and what we think we should understand. It is the black hole between data and knowledge, and it happens when info…
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, readers can learn how to build productive relat…
Training modules prepared and extensively tested by distinguished professionals in cross-cultural training and research make up this valuable resource for consultants, counselling psychologists and…
People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, sh…
By showing you how to customize your communication methods to a specific person's character type on the fly; this unique book provides you with the clues and tools to get someone to say yes to you …
The study of formal models of rational decision-making, born in the 17th century as a new science of gambling, has reached maturity in the 20th century. Its paradigms, "expected utility theory" and…
This text is designed for an introductory course in data communications. An increasing number of business schools require or recommend such a course as part of the information systems curriculum. …
The contents of the book are UNIT I DIMENSIONS OF ORGANIZATIONAL COMMUNICATION: COMMUNICATION AND CULTURES Chapter 1 Cultures As Communicative Creations Chapter 2 Entering Organizational Culture…
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…