STRATEGIC MANAGEMENT: LOGIC AND ACTION
Students are already strategists in their personal lives. This concise text, intended primarily for undergraduate seniors and MBA students, provides students with the know-how to apply effective st…
- Edition
- -
- Call Number
- 658.4012 HUF s
STRATEGIC MANAGEMENT: A MULTI-PERSPECTIVE APPROACH
In this new book the authors set out to identify, consider, and compare some of many differing theories of strategic management. From economic, psychological, and sociological perspectives the book…
- Edition
- -
- Call Number
- 658.4012 JEN s
COMPETING FOR ADVANTAGE
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, 2E…
- Edition
- 2nd. Ed
- Call Number
- 658.4012 HOS c 2nd
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
OPERATIONS STRATEGY
Operations Strategy is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way…
- Edition
- 3RD. ed.
- Call Number
- 658.5 SLA o 3rd
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