CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
- Edition
- 14th. ed.
- Call Number
- 658.8342 MOT c 14th
THE MYTH OF THE RATIONAL MARKET: A HISTORY OF RISK, REWARD, AND DELUSION ON W…
A lively history of ideas, The Myth of the Rational Market by former Time Magazine economics columnist Justin Fox, describes with insight and wit the rise and fall of the world’s most influential…
- Edition
- -
- Call Number
- 332.6401 FOX m
ISLAMIC CAPITAL MARKETS: PRODUCTS AND STRATEGIES
Islamic Finance has experienced rapid growth in recent years, showing significant innovation and sophistication, and producing a broad range of investment products which are not limited to the comp…
- Edition
- -
- Call Number
- 332.6 HAS i
CRITICAL ISSUES ON: ISLAMIC BANKING AND FINANCIAL MARKETS: ISLAMIC ECONOMICS,…
To the layman who wishes to understand modern Islamic financial transactions, this book will prove friendly and helpful. It provides the underlying principles of Shariah financial instruments and p…
- Edition
- -
- Call Number
- 332.091767 ROS c
ISLAMIC CAPITAL MARKETS: A COMPARATIVE APPROACH
A comprehensive examination of Islamic capital markets Taking a comparative approach to the subject, this text looks at the similarities and differences between Islamic capital markets and conve…
- Edition
- -
- Call Number
- 332.6 BAC i
ISLAMIC CAPITAL MARKETS: THEORY AND PRACTICE
A comprehensive look at the essentials of Islamic capital markets Bringing together theoretical and practical aspects of capital markets, Islamic Capital Markets offers readers a comprehensive insi…
- Edition
- -
- Call Number
- 332.6 KRI i
MARKETING: REAL PEOPLE, REAL CHOICES: INTERNATIONAL EDITION
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- 3rd. ed.
- Call Number
- 658.8 SOL m 3rd
MARKETING MANAGEMENT: GLOBAL EDITION
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to mar…
- Edition
- 15th. ed
- Call Number
- 658.8 KOT m 15th ge
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…
- Edition
- 7th. ed.
- Call Number
- 658.83 MAL m 7th
ANALISIS TEMA SOCIAL MEDIA MARKETING PADA COSMETICS BRANDS MENGGUNAKAN TOPIC …
Konsumen Indonesia telah menunjukkan minat yang meningkat terhadap produk cosmetics termasuk skincare, sehingga meningkatkan persaingan antar cosmetics brands. Untuk melakukan kegiatan promosinya, …
- Edition
- -
- Call Number
- 6903
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