MARKETING MANAGEMENT: GLOBAL EDITION
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientatio…
- Edition
- 14th. Ed
- Call Number
- 658.8 KOT m 14th ge
MARKETING MANAGEMENT: INTERNATIONAL EDITION
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…
- Edition
- 13th. Ed
- Call Number
- 658.8 KOT m 13th
DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …
Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …
- Edition
- -
- Call Number
- 6898
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…
- Edition
- 9th. Ed
- Call Number
- 659.1 BEL a 9th
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…
- Edition
- 11th. Ed
- Call Number
- 659.1 BEL a 11th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…
- Edition
- 10th. ed
- Call Number
- 659.1 BEL a 10th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Perception; …
- Edition
- 9th. Ed
- Call Number
- 658.8342 SOL c 9th
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …
- Edition
- 6th. Ed
- Call Number
- 658.83 MAL m 6th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
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