CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…
- Edition
- 12th. ed.
- Call Number
- 658.8342 HAW c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program w…
- Edition
- 11th. ed.
- Call Number
- 658.8342 SOL c 11th ge
DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …
Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …
- Edition
- -
- Call Number
- 6898
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…
- Edition
- 6th. ed.
- Call Number
- 658.8 ZEI s 6th
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7th. ed.
- Call Number
- 658.8 ZEI s 7th
STRATEGIC MARKETING
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
- Edition
- 9th. ed.
- Call Number
- 658.8 CRA s 9th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…
- Edition
- 12th. ed.
- Call Number
- 658.8342 SOL c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 12th. ed. (Global Edition)
- Call Number
- 658.8342 SOL c 12th ge
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
TRIPADVISOR: AN ITINERARY FOR GROWTH
In 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the compan…
- Edition
- -
- Call Number
- CS820039
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