Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
Operations Management: Sustainability and Supply Chain Management focuses on the key strategic decisions of operations managers. The text also provides behind-the-scenes insights into how operation…
The Definitive Guide to Valuing Hard-to-Value Companies: Fully Revised for Today’s Financial Markets Valuing money-making companies that have long histories and established business models is …
Microeconomicsexposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pric…
A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods marke…
This book provides an action-oriented approach to developing interpersonal skills, in which students actually practice skills behaviour. It contains more than 40 exercises centred around 12 key int…
An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, readers can learn how to build productive relat…
Ethics in Finance is a groundbreaking work in the emerging field of finance ethics. Beginning with examples of the scandals that have shaken public confidence in the ethics of Wall Street, this …
Businesses and the accounting profession have never been under such close ethical scrutiny because of the ethics scandals that have prevented organizations and people from reaching their objectives…
Businesses and the accounting profession have never been under such close ethical scrutiny because of the ethics scandals that have prevented organizations and people from reaching their objectives…