A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Student…
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Student…
The landmark project management reference, now in a new edition. Now in a tenth edition, this industry-leading project management "bible" aligns its streamlined approach to the latest release of th…
Corporate Finance, by Ross, Westerfield, Jaffe and Jordan was written to convey the most important corporate finance concepts and applications as a level that is approachable to the widest possible…
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart p…
The Problem With Interest is the publication of the first edition in 1997, the book has a good information and ideas, and continues to provide a practical commentary on the extent to which usury is…
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Air…
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few pub…