MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurs…
- Edition
- 5th. Ed
- Call Number
- 658.514 TID m 5th
INNOVATION AND ENTREPRENEURSHIP: PRACTICE AND PRINCIPLES
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to m…
- Edition
- Revised Edition
- Call Number
- 658.42 DRU i rev.
FAKTOR-FAKTOR PENGHALANG YANG MEMPENGARUHI PURCHASE INTENTION PADA GREEN COSM…
Pada saat ini Pada ini produk kosmetik yang menerapkan konsep ramah lingkungan kian digemari oleh konsumen dikarenakan memiliki segudang manfaat.Namun pada faktanya saat ini, terdapat faktor yang …
- Edition
- -
- Call Number
- 6890
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
MERCK: COVID-19 VACCINES
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interv…
- Edition
- -
- Call Number
- CS621028
IS INTEL’S BUSINESS MODEL FIT FOR THE FUTURE?
In 2018 Intel celebrates 50 years in business amidst "a corporate transformation as we grow beyond our traditional PC and server businesses into data-rich markets addressing the explosive demands t…
- Edition
- -
- Call Number
- CSIM1050
ADIDAS: HOW TO KEEP RUNNING FAST IN A POST-COVID-19 WORLD?
By the end of 2019 the adidas Group was solidly the world's second largest multinational in the sportswear manufacturing industry. Following the successful implementation of a digital transformatio…
- Edition
- -
- Call Number
- CSIM1064
DBS: DIGITAL TRANSFORMATION TO BEST BANK IN THE WORLD
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The ban…
- Edition
- -
- Call Number
- CSSMU816
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