Investasi merupakan suatu komitmen atas sejumlah dana yang dilakukan pada suatu masa yang bertujuan untuk memperoleh keuntungan di masa depan (Tandellin, 2014). Mayoritas investor pemula memilih in…
Product placement or brand placement describes the integration of a product or a brand into a film, televised series, and other types of entertainment programming for promotional purposes. Product …
Tesis ini bertujuan untuk mengetahui pengaruh persepsi konsumen atasproduk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek Suzuki Ertiga. Penelitian ini menggunakan desain…
Quantitative Analysis for Management will help you develop a real-world understanding of business analytics, quantitative methods, and management science. With this practical approach, you'll get a…
Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. S…
Operations Strategy, 6th Edition, by Slack and Lewis, builds on concepts from strategic management, operations management, marketing and HRM. The text encourages a thorough understanding of operati…
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th editi…
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
ractical Airport Operations, Safety, and Emergency Management: Protocols for Today and the Future focuses on the airport itself, not the aircraft, manufacturers, designers, or even the pilots. The …