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DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Charte…
- Edition
- 3rd. ed.
- Call Number
- 658.872 KIN d 3rd.
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
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