CMI Management Book of the Year 2017 - Management Futures Category Data is changing the nature of competition. Making sense of it is tough; taking advantage of it is even tougher. There is a clear …
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slim…
This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respo…
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integra…
Buku ini disusun berdasarkan skenario yang terintegrasi yakni yang dimulai dari pemahaman Big Data, Pembagian Data, Data Strategy, Aplikasi Data dalam Praktek Bisnis, dan Generasi Millenial, Knowle…
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a st…
A historically grounded and contemporary perspective on modern business strategy, providing logical bridges for some of the current strategy debates. Uses rich examples and concise explanations to …
Strategic Business Analysisshows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the …