GETTING TO YES: NEGOTIATING AGREEMENT WITHOUT GIVING IN
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…
- Edition
- 3rd. ed.
- Call Number
- 158.5 FIS g 3rd
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS: GLOBAL EDITION
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition sp…
- Edition
- 9th. ed.
- Call Number
- 659.1 CLO i 9th
THE RENAULT-NISSAN-MITSUBISHI STRATEGIC ALLIANCE: PAST ACCOMPLISHMENTS AND FU…
The 1999 strategic alliance between Renault and Nissan made this partnership the longest ever among large firms in the automotive industry. Together, the alliance partners are active in every impor…
- Edition
- -
- Call Number
- CSTB0571
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