This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the …
Leading management guru Peter M Senge defines the five business 'disciplines' which together help to build learning organizations. These companies will be the successful ones in the coming decade b…
Decision analysis can play a valuable role in helping people to make decisions that involve risks or multiple objectives, but potential users are often deterred by the presentation of the subject i…
Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a grou…
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition sp…
The 1999 strategic alliance between Renault and Nissan made this partnership the longest ever among large firms in the automotive industry. Together, the alliance partners are active in every impor…