SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY: INTERNATIONAL EDITION
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…
- Edition
- 6th. Ed
- Call Number
- 658.8 LOV s 6th
MARKETING: REAL PEOPLE, REAL CHOICES
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
- Edition
- 7th. ed.
- Call Number
- 658.8 SOL m
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
- Edition
- 8th. ed.
- Call Number
- 658.808 WAL m 8th
PEMANFAATAN MARKETING ENDORSER DALAM KONTEN MARKETING SOSIAL MEDIA DAN PERAN…
Meningkatnya jumlah UMKM (Usaha Mikro, Kecil dan Menengah) di Indonesia telah memberikan kontribusi positif bagi perekonomian Indonesia. Saat ini pun bisnis di bidang kuliner semakin bertumbuh seca…
- Edition
- -
- Call Number
- 6674
STRATEGIC MARKETING
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…
- Edition
- 10th. ed.
- Call Number
- 658.8 CRA s 10th
PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain …
- Edition
- 5th. ed.
- Call Number
- 658.7 WIS p 5th
PENGARUH ENTREPRENEURIAL ATTITUDE ORIENTATION DAN MARKET ORIENTATION TERHADAP…
Dalam kondisi lingkungan dinamis dan cenderung turbulent, perusahaan harus bertahan dan memimpin pasar dengan sustainable competitive advantage. Dikarenakan turbulensi, perubahan pasar semakin seng…
- Edition
- -
- Call Number
- 4319
MARKETING MANAGEMENT: GLOBAL EDITION
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Manag…
- Edition
- 16th. ed.
- Call Number
- 658.8 KOT m 16th
THE GLOBAL ENTREPRENEUR: TAKING YOUR BUSINESS INTERNATIONAL
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
- Edition
- -
- Call Number
- 658.049 FOL t
SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultur…
- Edition
- 1st. ed.
- Call Number
- 658.8095 LOV s
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography