Discover why Carbaugh's best-selling INTERNATIONAL ECONOMICS, 18E is a favorite among students of all backgrounds for its clear, concise presentation of international trade and finance theory. This…
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION …
Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
This major book presents a comprehensive treatment of modern capital theory. It brings together in a balanced and systematic way, the various approaches to capital theory which have emerged or re-e…
In the wake of the financial and corporate scandals of recent years, corporate governance increasingly is recognised as being at the heart of understanding how and why businesses are run as they ar…
Do Taxes Matter? is the first systematic examination of the actual effects of the Tax Reform Act of 1986, the most important U.S. income tax reform of the last four decades. It presents basic infor…
The EU has changed beyond recognition since the "six" signed the Treaty of Rome in 1957. It is now a major driving force in the economic and social policy of all member states, With economic and mo…
Modern technology is transforming our most basic ideas about the creation of wealth. This book reveals how a new way of economic thinking is essential for success in today's world.
The contents of the book are General Meditations Mainly Microeconomics: Analysis of Relative Prices and Resource Allocation Mainly Macroeconomics: Income and Monetary Analysis
In this work, the authors investigate the phenomenon of 'open innovation', in which firms draw on research and development outside their boundaries. It links the practice of innovation to the estab…